{"id":10642,"date":"2026-04-11T17:46:23","date_gmt":"2026-04-11T17:46:23","guid":{"rendered":"https:\/\/upmlm.com\/zh_cn\/?p=10642"},"modified":"2026-04-11T17:46:23","modified_gmt":"2026-04-11T17:46:23","slug":"mlm-guanli-zhe-yu-lingdao-zhe-chayi","status":"publish","type":"post","link":"https:\/\/upmlm.com\/zh_cn\/blog\/mlm-guanli-zhe-yu-lingdao-zhe-chayi\/","title":{"rendered":"\u591a\u5c42\u6b21\u8425\u9500\u4e2d\u201c\u7ba1\u7406\u8005\u201d\u4e0e\u201c\u9886\u5bfc\u8005\u201d\u7684\u6b8b\u9177\u5dee\u5f02"},"content":{"rendered":"<p>\u5728\u591a\u5c42\u6b21\u8425\u9500\uff08MLM\uff09\u8fd9\u4e2a\u9ad8\u98ce\u9669\u7684\u4e16\u754c\u91cc\uff0c\u4f60\u7684\u5934\u8854\u5e76\u4e0d\u80fd\u5b9a\u4e49\u4f60\u7684\u5f71\u54cd\u529b\u2014\u2014\u4f60\u7684\u884c\u52a8\u624d\u80fd\u3002\u8bb8\u591a\u5206\u9500\u5546\u4e0d\u8f9e\u8f9b\u52b3\u5730\u5efa\u7acb\u4e0b\u7ebf\uff0c\u5374\u53ea\u8fbe\u5230\u4e86\u4e00\u4e2a\u4ee4\u4eba\u6cae\u4e27\u7684\u74f6\u9888\u671f\u3002\u56e2\u961f\u5728\u4f60\u63a8\u52a8\u65f6\u524d\u8fdb\uff0c\u5728\u4f60\u4f11\u606f\u65f6\u505c\u6ede\u3002\u8fd9\u79cd\u666e\u904d\u7684\u56f0\u5883\u6307\u5411\u4e00\u4e2a\u6839\u672c\u6027\u7684\u3001\u901a\u5e38\u662f\u6b8b\u9177\u7684\u533a\u522b\uff1a\u4ec5\u4ec5\u7ba1\u7406\u4eba\u4e0e\u771f\u6b63\u9886\u5bfc\u4eba\u4e4b\u95f4\u7684\u9e3f\u6c9f\u3002\u7406\u89e3<strong>MLM\u7ba1\u7406\u8005\u4e0e\u9886\u5bfc\u8005<\/strong>\u7684\u52a8\u6001\u4e0d\u4ec5\u4ec5\u662f\u8bed\u4e49\u95ee\u9898\uff1b\u5b83\u662f\u4e00\u4e2a\u5fd9\u788c\u7684\u56e2\u961f\u4e0e\u4e00\u4e2a\u80fd\u591f\u81ea\u6211\u6784\u5efa\u7684\u4e8b\u4e1a\u4e4b\u95f4\u7684\u533a\u522b\u3002\u672c\u6587\u5c06\u5256\u6790\u533a\u5206\u4e24\u8005\u7684\u6838\u5fc3<strong>\u7f51\u7edc\u8425\u9500\u9886\u5bfc\u529b\u7279\u8d28<\/strong>\uff0c\u5e76\u4e3a\u5c06\u4f60\u7684<strong>\u4e0b\u7ebf\u7ba1\u7406<\/strong>\u4ece\u65e5\u5e38\u7410\u4e8b\u8f6c\u53d8\u4e3a\u53ef\u6269\u5c55\u8d44\u4ea7\u63d0\u4f9b\u8def\u7ebf\u56fe\u3002<\/p>\n<h2>\u7ba1\u7406\u8005\u7684\u9677\u9631\uff1a\u4e3a\u4f55\u4f60\u7684\u56e2\u961f\u53ea\u6709\u5728\u4f60\u884c\u52a8\u65f6\u624d\u52a8<\/h2>\n<p>MLM\u4e2d\u7684\u7ba1\u7406\u8005\u901a\u5e38\u662f\u4e1a\u52a1\u4e2d\u6700\u52aa\u529b\u7684\u5de5\u4f5c\u8005\u3002\u4ed6\u4eec\u662f\u6bcf\u4e2a\u95ee\u9898\u3001\u6bcf\u4e2a\u6279\u51c6\u548c\u6bcf\u4e2a\u96be\u9898\u7684\u4e2d\u5fc3\u67a2\u7ebd\u3002\u4ed6\u4eec\u7684<strong>\u4e0b\u7ebf\u7ba1\u7406<\/strong>\u98ce\u683c\u662f\u88ab\u52a8\u7684\u548c\u4eb2\u529b\u4eb2\u4e3a\u7684\u3002\u4ed6\u4eec\u8ddf\u8e2a\u7535\u5b50\u8868\u683c\u3001\u53d1\u9001\u63d0\u9192\u4fe1\u606f\u3001\u4e3b\u6301\u56e2\u961f\u88ab\u52a8\u53c2\u52a0\u7684\u57f9\u8bad\u7535\u8bdd\u3002\u7ba1\u7406\u8005\u7684\u8eab\u4efd\u4e0e\u4e0d\u53ef\u6216\u7f3a\u6027\u7d27\u5bc6\u76f8\u8fde\u3002\u7136\u800c\uff0c\u8fd9\u9020\u6210\u4e86\u4e00\u4e2a\u5173\u952e\u7684\u8106\u5f31\u6027\uff1a\u6ca1\u6709\u4ed6\u4eec\u6301\u7eed\u7684\u6295\u5165\uff0c\u6574\u4e2a\u7cfb\u7edf\u5c31\u4f1a\u5d29\u6e83\u3002\u5982\u679c\u4f60\u66fe\u60f3\u8fc7\uff0c\u201c\u5f53\u6211\u4f11\u606f\u65f6\uff0c\u6211\u7684\u56e2\u961f\u662f\u5426\u4f1a\u5931\u53bb\u52a8\u529b\uff1f\u201d\u90a3\u4e48\u4f60\u5f88\u53ef\u80fd\u6b63\u4ee5\u7ba1\u7406\u8005\u7684\u5fc3\u6001\u8fd0\u4f5c\u3002\u8fd9\u79cd\u65b9\u6cd5\u9650\u5236\u4e86\u89c4\u6a21\uff0c\u8017\u5c3d\u4e86\u9886\u5bfc\u8005\uff0c\u5e76\u57f9\u517b\u4e86\u4f9d\u8d56\u6027\u800c\u975e\u72ec\u7acb\u6027\u3002<\/p>\n<h2>\u9886\u5bfc\u8005\u7684\u84dd\u56fe\uff1a\u5efa\u7acb\u4e00\u4e2a\u81ea\u7ed9\u81ea\u8db3\u7684\u7ec4\u7ec7<\/h2>\n<p>\u4e0e\u6b64\u5f62\u6210\u9c9c\u660e\u5bf9\u6bd4\u7684\u662f\uff0cMLM\u9886\u5bfc\u8005\u4e13\u6ce8\u4e8e\u5efa\u7acb\u7cfb\u7edf\u548c\u57f9\u517b\u4eba\u624d\u3002\u4ed6\u4eec\u7684\u4e3b\u8981\u89d2\u8272\u4e0d\u662f\u505a\u5177\u4f53\u5de5\u4f5c\uff0c\u800c\u662f\u521b\u9020\u4e00\u4e2a\u5de5\u4f5c\u53ef\u4ee5\u88ab\u4ed6\u4eba\u590d\u5236\u7684\u73af\u5883\u3002\u4ed6\u4eec\u6295\u5165\u65f6\u95f4\u521b\u5efa\u57f9\u8bad\u8d44\u6e90\u3001\u5efa\u7acb\u6e05\u6670\u7684\u6d41\u7a0b\uff0c\u5e76\u6388\u6743\u56e2\u961f\u6210\u5458\u505a\u51fa\u51b3\u7b56\u3002\u771f\u6b63\u7684\u9886\u5bfc\u8005\u8861\u91cf\u6210\u529f\u7684\u6807\u51c6\u4e0d\u662f\u4ed6\u4eec\u4e2a\u4eba\u7684\u6d3b\u52a8\uff0c\u800c\u662f\u4ed6\u4eec\u4e0b\u7ebf\u7684\u6d3b\u52a8\u548c\u6210\u957f\u3002\u4ed6\u4eec\u5efa\u7acb\u4e00\u79cd\u6587\u5316\uff0c\u6559\u5bfc\u56e2\u961f\u6210\u5458\u5982\u4f55\u601d\u8003\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u505a\u4ec0\u4e48\u3002\u8fd9\u79cd\u4ece\u7ba1\u7406\u8005\u5230\u9886\u5bfc\u8005\u7684\u8f6c\u53d8\uff0c\u6b63\u662f\u4f7fMLM\u4e1a\u52a1\u80fd\u591f\u5448\u6307\u6570\u7ea7\u589e\u957f\u7684\u5173\u952e\uff0c\u6b63\u5982\u6211\u4eec\u5173\u4e8e<a href=\"https:\/\/upmlm.com\/zh_cn\/blog\/build-mlm-team-grows-without-you\/\" target=\"_blank\">\u5982\u4f55\u5efa\u7acb\u4e00\u4e2a\u6ca1\u6709\u4f60\u4e5f\u80fd\u6210\u957f\u7684\u56e2\u961f<\/a>\u7684\u6587\u7ae0\u4e2d\u6240\u8be6\u8ff0\u7684\u90a3\u6837\u3002<\/p>\n<h3>\u6838\u5fc3\u7f51\u7edc\u8425\u9500\u9886\u5bfc\u529b\u7279\u8d28<\/h3>\n<p>\u54ea\u4e9b\u5177\u4f53\u884c\u4e3a\u5b9a\u4e49\u4e86\u8fd9\u79cd\u8f6c\u53d8\uff1f\u8ba9\u6211\u4eec\u5ba1\u89c6\u4e00\u4e0b\u57fa\u672c\u7684<strong>\u7f51\u7edc\u8425\u9500\u9886\u5bfc\u529b\u7279\u8d28<\/strong>\uff1a<\/p>\n<ul>\n<li><strong>\u613f\u666f\u63cf\u7ed8 vs. \u4efb\u52a1\u5206\u914d\uff1a<\/strong> \u7ba1\u7406\u8005\u7ed9\u51fa\u5f85\u529e\u4e8b\u9879\u5217\u8868\uff08\u201c\u6253\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u7535\u8bdd\u201d\uff09\u3002\u9886\u5bfc\u8005\u63a8\u9500\u613f\u666f\uff08\u201c\u8ba9\u6211\u4eec\u4e00\u8d77\u5efa\u7acb\u8d22\u52a1\u81ea\u7531\u201d\uff09\uff0c\u5e76\u8ba9\u56e2\u961f\u81ea\u5df1\u627e\u51fa\u6b65\u9aa4\u3002<\/li>\n<li><strong>\u57f9\u517b\u4eba\u624d vs. \u5229\u7528\u4eba\u624d\uff1a<\/strong> \u7ba1\u7406\u8005\u5c06\u56e2\u961f\u6210\u5458\u89c6\u4e3a\u8fbe\u5230\u9500\u91cf\u76ee\u6807\u7684\u624b\u6bb5\u3002\u9886\u5bfc\u8005\u5c06\u4ed6\u4eec\u89c6\u4e3a\u53ef\u4ee5\u57f9\u517b\u6210\u672a\u6765\u9886\u5bfc\u8005\u672c\u8eab\u7684\u4e2a\u4f53\u3002<\/li>\n<li><strong>\u521b\u5efa\u7cfb\u7edf vs. \u6210\u4e3a\u7cfb\u7edf\uff1a<\/strong> \u9886\u5bfc\u8005\u5b9e\u65bd\u5de5\u5177\u548c\u6d41\u7a0b\u3002\u4f8b\u5982\uff0c\u4f7f\u7528\u5e73\u53f0\u6765<a href=\"https:\/\/upmlm.com\/help_zh_cn\/knowledgebase\/how-do-i-create-a-funnel-for-leads\/\" target=\"_blank\">\u4e3a\u6f5c\u5728\u5ba2\u6237\u521b\u5efa\u81ea\u52a8\u5316\u6f0f\u6597<\/a>\uff0c\u4ece\u800c\u5c06\u81ea\u5df1\u4ece\u74f6\u9888\u4e2d\u89e3\u653e\u51fa\u6765\u3002<\/li>\n<li><strong>\u4e3a\u72ec\u7acb\u800c\u6559\u7ec3 vs. \u4e3a\u670d\u4ece\u800c\u547d\u4ee4\uff1a<\/strong> \u9886\u5bfc\u529b\u5728\u4e8e\u63d0\u51fa\u6709\u529b\u7684\u95ee\u9898\uff0c\u5f15\u5bfc\u4ed6\u4eba\u627e\u5230\u81ea\u5df1\u7684\u7b54\u6848\uff0c\u4ece\u800c\u57f9\u517b\u6279\u5224\u6027\u601d\u7ef4\u548c\u4e3b\u4eba\u7fc1\u7cbe\u795e\u3002<\/li>\n<\/ul>\n<h2>\u4e0b\u7ebf\u7ba1\u7406\uff1a\u4ece\u5fae\u89c2\u7ba1\u7406\u5230\u8d4b\u80fd<\/h2>\n<p>MLM\u7ba1\u7406\u8005\u4e0e\u9886\u5bfc\u8005\u4e4b\u95f4\u6700\u660e\u663e\u7684\u533a\u522b\u4f53\u73b0\u5728\u4ed6\u4eec\u5bf9<strong>\u4e0b\u7ebf\u7ba1\u7406<\/strong>\u7684\u65b9\u6cd5\u4e0a\u3002\u7ba1\u7406\u8005\u5fae\u89c2\u7ba1\u7406\u6d3b\u52a8\uff0c\u8981\u6c42\u6c47\u62a5\u548c\u62a5\u544a\u3002\u9886\u5bfc\u8005\u901a\u8fc7\u6e05\u6670\u5ea6\u548c\u5de5\u5177\u6765\u8d4b\u80fd\u3002\u4ed6\u4eec\u63d0\u4f9b\u7ed3\u6784\u5316\u7684\u5165\u804c\u8def\u5f84\u3001\u53ef\u8bbf\u95ee\u7684\u57f9\u8bad\u5e93\u548c\u6e05\u6670\u7684\u6c9f\u901a\u6e20\u9053\u3002\u8fd9\u4f7f\u65b0\u6210\u5458\u80fd\u591f\u5728\u65e0\u9700\u7b49\u5f85\u8bb8\u53ef\u7684\u60c5\u51b5\u4e0b\u627e\u5230\u7b54\u6848\u5e76\u91c7\u53d6\u884c\u52a8\u3002\u9886\u5bfc\u8005\u7684\u5173\u6ce8\u70b9\u4ece\u76d1\u7763\u65e5\u5e38\u4efb\u52a1\u8f6c\u79fb\u5230\u76d1\u63a7\u589e\u957f\u7684\u5173\u952e\u5148\u884c\u6307\u6807\uff0c\u5e76\u8fdb\u884c\u6218\u7565\u6027\u6559\u7ec3\u6307\u5bfc\u3002\u8fd9\u79cd\u7ed3\u6784\u5316\u65b9\u6cd5\u76f4\u63a5\u89e3\u51b3\u4e86\u627c\u6740\u589e\u957f\u7684\u6df7\u4e71\u95ee\u9898\uff0c\u8fd9\u4e2a\u6982\u5ff5\u5728<a href=\"https:\/\/upmlm.com\/zh_cn\/blog\/chaos-killing-network-marketing-growth\/\" target=\"_blank\">\u300a\u6df7\u4e71\u6b63\u5728\u627c\u6740\u4f60\u7684\u7f51\u7edc\u8425\u9500\u589e\u957f\u300b<\/a>\u4e00\u6587\u4e2d\u6709\u6240\u63a2\u8ba8\u3002<\/p>\n<h2>\u6280\u672f\u5728\u5f25\u5408\u5dee\u8ddd\u4e2d\u7684\u4f5c\u7528<\/h2>\n<p>\u6ca1\u6709\u6b63\u786e\u7684\u6280\u672f\uff0c\u51e0\u4e4e\u4e0d\u53ef\u80fd\u4ece\u7ba1\u7406\u8005\u8f6c\u53d8\u4e3a\u9886\u5bfc\u8005\u3002\u8bd5\u56fe\u7528\u201c\u8bb0\u5fc6\u548c\u4fbf\u5229\u8d34\u201d\u6765\u9886\u5bfc\u4e00\u4e2a\u4e0d\u65ad\u6210\u957f\u7684\u56e2\u961f\uff0c\u53ea\u4f1a\u5bfc\u81f4\u6cae\u4e27\u548c\u9519\u5931\u826f\u673a\u3002\u73b0\u4ee3\u7684<strong>MLM\u7ba1\u7406\u8005\u4e0e\u9886\u5bfc\u8005<\/strong>\u7b56\u7565\u5229\u7528SaaS\u5e73\u53f0\u6765\u81ea\u52a8\u5316\u7ba1\u7406\u4efb\u52a1\u3001\u63d0\u4f9b\u4e00\u81f4\u7684\u57f9\u8bad\u5e76\u4ee5\u53ef\u89c6\u5316\u65b9\u5f0f\u8ddf\u8e2a\u56e2\u961f\u8fdb\u5c55\u3002\u8fd9\u91ca\u653e\u4e86\u9886\u5bfc\u8005\u6700\u5b9d\u8d35\u7684\u8d44\u4ea7\u2014\u2014\u65f6\u95f4\u2014\u2014\u4f7f\u5176\u80fd\u591f\u4e13\u6ce8\u4e8e\u9ad8\u5f71\u54cd\u529b\u7684\u6d3b\u52a8\uff0c\u5982\u4e2a\u4eba\u6307\u5bfc\u548c\u6218\u7565\u89c4\u5212\u3002\u6743\u5a01\u8d44\u6e90\u5982<a href=\"https:\/\/hbr.org\/2021\/03\/how-to-move-from-managing-to-leading\" target=\"_blank\">\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u5173\u4e8e\u9886\u5bfc\u529b\u8f6c\u578b\u7684\u89c1\u89e3<\/a>\u5f3a\u8c03\u4e86\u5229\u7528\u7cfb\u7edf\u6765\u6269\u5c55\u5f71\u54cd\u529b\u7684\u91cd\u8981\u6027\u3002<\/p>\n<h2>\u8861\u91cf\u4f60\u7684\u9886\u5bfc\u529b\u5f71\u54cd<\/h2>\n<p>\u4f60\u5982\u4f55\u77e5\u9053\u4f60\u662f\u5728\u9886\u5bfc\u8fd8\u662f\u4ec5\u4ec5\u5728\u7ba1\u7406\uff1f\u95ee\u95ee\u81ea\u5df1\u8fd9\u4e9b\u6b8b\u9177\u7684\u95ee\u9898\uff1a\u4f60\u7684\u56e2\u961f\u662f\u590d\u5236\u4f60\u7684\u6d3b\u52a8\u8fd8\u662f\u4f60\u7684\u601d\u7ef4\u65b9\u5f0f\uff1f\u4e00\u4e2a\u65b0\u6210\u5458\u80fd\u5426\u5728\u6ca1\u6709\u4f60\u76f4\u63a5\u53c2\u4e0e\u7684\u60c5\u51b5\u4e0b\u63a5\u53d7\u57f9\u8bad\u5e76\u5f00\u59cb\u5de5\u4f5c\u4e00\u5468\uff1f\u5f53\u4f60\u53bb\u5ea6\u5047\u65f6\uff0c\u4ea7\u91cf\u662f\u4e0b\u964d\u8fd8\u662f\u7ee7\u7eed\uff1f\u9886\u5bfc\u8005\u7684\u8861\u91cf\u6807\u51c6\u8f83\u5c11\u5173\u4e4e\u4ed6\u4eec\u4e2a\u4eba\u7684\u9500\u552e\u989d\uff0c\u800c\u66f4\u591a\u5173\u4e4e\u5176\u4e0b\u7ebf\u4e2d\u9886\u5bfc\u529b\u53d1\u5c55\u7684\u6df1\u5ea6\u3001\u65b0\u6210\u5458\u7684\u6fc0\u6d3b\u7387\u4ee5\u53ca\u6574\u4f53\u7684\u56e2\u961f\u6587\u5316\u3002\u5173\u4e8e\u7ec4\u7ec7\u884c\u4e3a\u7684\u7814\u7a76\uff0c\u4f8b\u5982<a href=\"https:\/\/www.apa.org\/topics\/healthy-workplaces\/leadership\" 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