T\u1ef7 l\u1ec7 b\u1ecf cu\u1ed9c trong MLM l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi c\u1ee7a ti\u1ebfp th\u1ecb m\u1ea1ng l\u01b0\u1edbi. M\u1ecdi nh\u00e0 l\u00e3nh \u0111\u1ea1o, d\u00f9 c\u00f3 k\u1ef9 n\u0103ng \u0111\u1ebfn \u0111\u00e2u, c\u0169ng s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi th\u1ef1c t\u1ebf l\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m r\u1eddi \u0111i. Tuy nhi\u00ean, th\u1eed th\u00e1ch th\u1ef1c s\u1ef1 c\u1ee7a l\u00e3nh \u0111\u1ea1o kh\u00f4ng ph\u1ea3i l\u00e0 ng\u0103n ch\u1eb7n m\u1ecdi s\u1ef1 b\u1ecf cu\u1ed9c\u2014\u0111i\u1ec1u \u0111\u00f3 l\u00e0 kh\u00f4ng th\u1ec3\u2014m\u00e0 l\u00e0 c\u00e1ch b\u1ea1n qu\u1ea3n l\u00fd n\u00f3. M\u1ed9t t\u1ef7 l\u1ec7 b\u1ecf cu\u1ed9c cao trong ti\u1ebfp th\u1ecb m\u1ea1ng l\u01b0\u1edbi c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y nh\u01b0 m\u1ed9t th\u1ea5t b\u1ea1i c\u00e1 nh\u00e2n, l\u00e0m suy gi\u1ea3m tinh th\u1ea7n v\u00e0 \u0111\u1ed9ng l\u1ef1c. Nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh l\u1ea1i s\u1ef1 b\u1ecf cu\u1ed9c t\u1eeb m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng th\u00e0nh m\u1ed9t ch\u1ea5t x\u00fac t\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 m\u1ea1nh m\u1ebd v\u00e0 ki\u00ean c\u01b0\u1eddng h\u01a1n th\u00ec sao? H\u01b0\u1edbng d\u1eabn n\u00e0y cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c, thanh l\u1ecbch \u0111\u1ec3 x\u1eed l\u00fd vi\u1ec7c b\u1ecf cu\u1ed9c trong MLM, t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n nh\u00e1nh d\u01b0\u1edbi, h\u1ec7 th\u1ed1ng h\u00f3a v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n
\u0110\u1ea7u ti\u00ean, h\u00e3y b\u00ecnh th\u01b0\u1eddng h\u00f3a cu\u1ed9c tr\u00f2 chuy\u1ec7n. S\u1ef1 b\u1ecf cu\u1ed9c x\u1ea3y ra trong m\u1ecdi doanh nghi\u1ec7p d\u1ef1a tr\u00ean b\u00e1n h\u00e0ng v\u00e0 m\u1ed1i quan h\u1ec7. Theo c\u00e1c ph\u00e2n t\u00edch ng\u00e0nh, ng\u00e0nh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng tr\u1ea3i qua t\u1ef7 l\u1ec7 thay \u0111\u1ed5i nh\u00e2n s\u1ef1 h\u00e0ng n\u0103m c\u00f3 th\u1ec3 \u0111\u00e1ng k\u1ec3. Trong khi c\u00e1c con s\u1ed1 c\u1ee5 th\u1ec3 kh\u00e1c nhau, vi\u1ec7c hi\u1ec3u r\u1eb1ng m\u1ed9t m\u1ee9c \u0111\u1ed9 thay \u0111\u1ed5i n\u00e0o \u0111\u00f3 l\u00e0 ti\u00eau chu\u1ea9n s\u1ebd lo\u1ea1i b\u1ecf s\u1ef1 k\u1ef3 th\u1ecb v\u00e0 cho ph\u00e9p qu\u1ea3n l\u00fd ch\u1ee7 \u0111\u1ed9ng. M\u1ee5c ti\u00eau chuy\u1ec3n t\u1eeb ‘kh\u00f4ng c\u00f3 ai b\u1ecf cu\u1ed9c’ sang ‘gi\u1eef ch\u00e2n t\u1ed1i \u01b0u’\u2014gi\u1eef l\u1ea1i nh\u1eefng ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t c\u1ed1t l\u00f5i v\u00e0 nh\u1eefng ng\u01b0\u1eddi x\u00e2y d\u1ef1ng cam k\u1ebft trong khi qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 d\u00f2ng ch\u1ea3y t\u1ef1 nhi\u00ean c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n
M\u1ecdi ng\u01b0\u1eddi r\u1eddi \u0111i v\u00ec v\u00f4 s\u1ed1 l\u00fd do, nhi\u1ec1u l\u00fd do trong s\u1ed1 \u0111\u00f3 kh\u00f4ng li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o c\u1ee7a b\u1ea1n ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. Nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n
Nh\u1eadn ra c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap b\u1ea1n kh\u00e1ch quan h\u00f3a s\u1ef1 ki\u1ec7n v\u00e0 ph\u00e2n t\u00edch n\u00f3 m\u1ed9t c\u00e1ch kh\u00e1ch quan \u0111\u1ec3 c\u1ea3i thi\u1ec7n h\u1ec7 th\u1ed1ng.<\/p>\n
M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u1ea3m x\u00fac, ph\u1ea3n \u1ee9ng v\u1edbi m\u1ecdi s\u1ef1 b\u1ecf cu\u1ed9c l\u00e0 m\u1ec7t m\u1ecfi v\u00e0 kh\u00f4ng b\u1ec1n v\u1eefng. Gi\u1ea3i ph\u00e1p l\u00e0 tri\u1ec3n khai m\u1ed9t h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng cho c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m \u1edf l\u1ea1i. Tr\u00ean th\u1ef1c t\u1ebf, thi\u1ebfu h\u1ec7 th\u1ed1ng th\u01b0\u1eddng l\u00e0 l\u00fd do th\u1ef1c s\u1ef1 khi\u1ebfn c\u00e1c nh\u00f3m kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4<\/a>. Khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u1ea1y tr\u00ean c\u00e1c quy tr\u00ecnh ti\u00eau chu\u1ea9n h\u00f3a, vi\u1ec7c m\u1ed9t ng\u01b0\u1eddi r\u1eddi \u0111i kh\u00f4ng l\u00e0m t\u00ea li\u1ec7t to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c. Tr\u1ecdng t\u00e2m c\u1ee7a b\u1ea1n n\u00ean l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 hi\u1ec3u v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t m\u00f4 h\u00ecnh kinh doanh c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i.<\/p>\n \u0110\u00e2y l\u00e0 n\u01a1i m\u1ed9t n\u1ec1n t\u1ea3ng nh\u01b0 UpMLM tr\u1edf n\u00ean v\u00f4 gi\u00e1. Thay v\u00ec d\u1ef1a v\u00e0o tr\u00ed nh\u1edb v\u00e0 ghi ch\u00fa, b\u1ea1n c\u00f3 th\u1ec3 h\u1ec7 th\u1ed1ng h\u00f3a \u0111\u00e0o t\u1ea1o, giao ti\u1ebfp v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00ed d\u1ee5, s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o ph\u1ec5u t\u1ef1 \u0111\u1ed9ng cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a> \u0111\u1ea3m b\u1ea3o c\u00e1c th\u00e0nh vi\u00ean m\u1edbi ngay l\u1eadp t\u1ee9c b\u01b0\u1edbc v\u00e0o con \u0111\u01b0\u1eddng ti\u1ebfp nh\u1eadn c\u00f3 c\u1ea5u tr\u00fac, gi\u1ea3m s\u1ef1 nh\u1ea7m l\u1eabn v\u00e0 b\u1ecf cu\u1ed9c \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u.<\/p>\n C\u00e1ch b\u1ea1n x\u1eed l\u00fd th\u1eddi \u0111i\u1ec3m ai \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh r\u1eddi \u0111i s\u1ebd thi\u1ebft l\u1eadp t\u00f4ng \u0111i\u1ec7u cho to\u00e0n b\u1ed9 nh\u00f3m c\u1ee7a b\u1ea1n v\u00e0 m\u1edf c\u1eeda cho m\u1ed9t s\u1ef1 tr\u1edf l\u1ea1i ti\u1ec1m n\u0103ng. Tri\u1ec3n khai giao th\u1ee9c n\u00e0y:<\/p>\n Sau cu\u1ed9c tr\u00f2 chuy\u1ec7n, chuy\u1ec3n t\u1eeb c\u1ea3m x\u00fac sang ph\u00e2n t\u00edch. Theo d\u00f5i l\u00fd do b\u1ecf cu\u1ed9c trong m\u1ed9t nh\u1eadt k\u00fd \u0111\u01a1n gi\u1ea3n. T\u00ecm ki\u1ebfm c\u00e1c m\u1eabu:<\/p>\n D\u1eef li\u1ec7u n\u00e0y l\u00e0 v\u00e0ng. N\u00f3 cho ph\u00e9p b\u1ea1n ch\u1ee7 \u0111\u1ed9ng c\u1ee7ng c\u1ed1 qu\u00e1 tr\u00ecnh ti\u1ebfp nh\u1eadn c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5, n\u1ebfu nh\u1eefng ng\u01b0\u1eddi b\u1ecf cu\u1ed9c th\u01b0\u1eddng tr\u00edch d\u1eabn vi\u1ec7c theo d\u00f5i k\u00e9m, b\u1ea1n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p m\u1ed9t h\u01b0\u1edbng d\u1eabn v\u1ec1 qu\u1ea3n l\u00fd v\u00e0 g\u1eedi tin nh\u1eafn cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a> tr\u1ef1c ti\u1ebfp v\u00e0o danh s\u00e1ch ki\u1ec3m tra th\u00e0nh vi\u00ean m\u1edbi c\u1ee7a b\u1ea1n.<\/p>\n M\u1ed9t s\u1ef1 b\u1ecf cu\u1ed9c c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn trong nh\u00e1nh d\u01b0\u1edbi c\u1ee7a b\u1ea1n. Giao ti\u1ebfp ch\u1ee7 \u0111\u1ed9ng, minh b\u1ea1ch v\u1edbi \u0111\u1ed9i ng\u0169 c\u00f2n l\u1ea1i l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110\u1ed1i m\u1eb7t tr\u1ef1c ti\u1ebfp v\u1edbi n\u00f3 trong m\u1ed9t cu\u1ed9c h\u1ecdp nh\u00f3m ho\u1eb7c ph\u00e1t s\u00f3ng:<\/p>\n “Khi ch\u00fang ta ph\u00e1t tri\u1ec3n, vi\u1ec7c m\u1ed9t s\u1ed1 con \u0111\u01b0\u1eddng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi ph\u00e2n k\u1ef3 l\u00e0 \u0111i\u1ec1u t\u1ef1 nhi\u00ean. Ch\u00fang ta v\u1eeba n\u00f3i l\u1eddi t\u1ea1m bi\u1ec7t v\u1edbi [T\u00ean], v\u00e0 ch\u00fang ta ch\u00fac h\u1ecd m\u1ecdi \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p nh\u1ea5t. Tr\u1ecdng t\u00e2m c\u1ee7a ch\u00fang ta v\u1eabn kh\u00f4ng dao \u0111\u1ed9ng v\u1ec1 s\u1ee9 m\u1ec7nh v\u00e0 h\u1ed7 tr\u1ee3 m\u1ed7i ng\u01b0\u1eddi trong s\u1ed1 c\u00e1c b\u1ea1n \u0111ang cam k\u1ebft v\u1edbi h\u00e0nh tr\u00ecnh. \u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec ch\u00fang ta s\u1ebd l\u00e0m trong th\u00e1ng n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng c\u1ee7a ch\u00fang ta…” Sau \u0111\u00f3, ngay l\u1eadp t\u1ee9c chuy\u1ec3n h\u01b0\u1edbng n\u0103ng l\u01b0\u1ee3ng \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau ho\u1eb7c th\u1eed th\u00e1ch t\u00edch c\u1ef1c c\u1ee7a nh\u00f3m.<\/p>\n \u0110\u1ea7u t\u01b0 th\u00eam th\u1eddi gian v\u00e0o c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111ang tham gia c\u1ee7a b\u1ea1n. Th\u01b0\u1eddng th\u00ec vi\u1ec7c m\u1ed9t th\u00e0nh vi\u00ean r\u1eddi \u0111i t\u1ea1o ra kh\u00f4ng gian v\u00e0 c\u01a1 h\u1ed9i cho ng\u01b0\u1eddi kh\u00e1c ti\u1ebfn l\u00ean. X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ti\u1ec1m n\u0103ng v\u00e0 cung c\u1ea5p cho h\u1ecd nhi\u1ec1u tr\u00e1ch nhi\u1ec7m ho\u1eb7c c\u1ed1 v\u1ea5n h\u01a1n, bi\u1ebfn m\u1ed9t kho\u1ea3nh kh\u1eafc b\u1ecf cu\u1ed9c th\u00e0nh m\u1ed9t kho\u1ea3nh kh\u1eafc th\u0103ng ti\u1ebfn.<\/p>\n V\u1ec1 l\u00e2u d\u00e0i, chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng h\u00f3a t\u1ed1t \u0111\u1ebfn m\u1ee9c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n \u0111\u00fang ng\u01b0\u1eddi. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:<\/p>\n Nghi\u00ean c\u1ee9u c\u00f3 th\u1ea9m quy\u1ec1n v\u1ec1 h\u00e0nh vi t\u1ed5 ch\u1ee9c, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn b\u1edfi c\u00e1c t\u1ed5 ch\u1ee9c nh\u01b0 Harvard Business Review<\/a>, li\u00ean t\u1ee5c cho th\u1ea5y r\u1eb1ng s\u1ef1 r\u00f5 r\u00e0ng c\u1ee7a quy tr\u00ecnh v\u00e0 k\u1ef3 v\u1ecdng l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 vi\u1ec7c gi\u1eef ch\u00e2n trong b\u1ea5t k\u1ef3 m\u00f4i tr\u01b0\u1eddng d\u1ef1a tr\u00ean nh\u00f3m n\u00e0o. H\u01a1n n\u1eefa, hi\u1ec3u c\u00e1c th\u1ed1ng k\u00ea c\u01a1 b\u1ea3n v\u1ec1 chu k\u1ef3 b\u00e1n h\u00e0ng, nh\u01b0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c chi ti\u1ebft b\u1edfi c\u00e1c t\u00e0i nguy\u00ean nh\u01b0 Salesforce<\/a>, c\u00f3 th\u1ec3 gi\u00fap thi\u1ebft l\u1eadp k\u1ef3 v\u1ecdng th\u1ef1c t\u1ebf cho c\u00e1c th\u00e0nh vi\u00ean m\u1edbi v\u1ec1 th\u1eddi gian theo d\u00f5i v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, ng\u0103n ch\u1eb7n s\u1ef1 v\u1ee1 m\u1ed9ng s\u1edbm.<\/p>\nGiao Th\u1ee9c R\u1eddi \u0110i Thanh L\u1ecbch: X\u1eed L\u00fd Cu\u1ed9c Tr\u00f2 Chuy\u1ec7n v\u1ec1 Vi\u1ec7c B\u1ecf Cu\u1ed9c trong MLM<\/h2>\n
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Ph\u00e2n T\u00edch Sau Khi B\u1ecf Cu\u1ed9c: Khai Th\u00e1c D\u1eef Li\u1ec7u \u0111\u1ec3 Gi\u1eef Ch\u00e2n Nh\u00e1nh D\u01b0\u1edbi T\u1ed1t H\u01a1n<\/h2>\n
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C\u1ee7ng C\u1ed1 C\u1ed1t L\u00f5i: T\u1eadp Trung G\u1ea5p \u0110\u00f4i v\u00e0o \u0110\u1ed9i Ng\u0169 Cam K\u1ebft C\u1ee7a B\u1ea1n<\/h2>\n
X\u00e2y D\u1ef1ng M\u1ed9t H\u1ec7 Th\u1ed1ng Ch\u1ed1ng \u0110\u1ea1n \u0111\u1ec3 Gi\u1ea3m Thi\u1ec3u Vi\u1ec7c B\u1ecf Cu\u1ed9c trong MLM Trong T\u01b0\u01a1ng Lai<\/h2>\n
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K\u1ebft Lu\u1eadn: S\u1ef1 B\u1ecf Cu\u1ed9c nh\u01b0 m\u1ed9t Ch\u1ec9 S\u1ed1, Kh\u00f4ng Ph\u1ea3i l\u00e0 Th\u01b0\u1edbc \u0110o Gi\u00e1 Tr\u1ecb<\/h2>\n