{"id":612,"date":"2025-12-08T15:49:44","date_gmt":"2025-12-08T15:49:44","guid":{"rendered":"https:\/\/upmlm.com\/help_cs_cz\/?post_type=tesserakb&p=612"},"modified":"2026-03-15T16:49:17","modified_gmt":"2026-03-15T16:49:17","slug":"how-do-i-create-a-landing-page","status":"publish","type":"tesserakb","link":"https:\/\/upmlm.com\/help_cs_cz\/knowledgebase\/how-do-i-create-a-landing-page\/","title":{"rendered":"Jak vytvo\u0159\u00edm vstupn\u00ed str\u00e1nku?"},"content":{"rendered":"

Jak vytvo\u0159\u00edm c\u00edlovou str\u00e1nku?<\/h1>\n
\n

## \u00davod<\/p>\n

V tomto tutori\u00e1lu se nau\u010d\u00edte, jak vytvo\u0159it c\u00edlovou str\u00e1nku v UpMLM. Na konci tohoto pr\u016fvodce budete schopni navrhnout, nakonfigurovat a publikovat c\u00edlovou str\u00e1nku, kter\u00e1 v\u00e1m pom\u016f\u017ee efektivn\u011b z\u00edsk\u00e1vat a konvertovat nov\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/p>\n<\/div>\n

\n

1. ### Otev\u0159ete sekci C\u00edlov\u00e9 str\u00e1nky<\/strong><\/p>\n

Z hlavn\u00edho naviga\u010dn\u00edho menu klikn\u011bte na C\u00edlov\u00e9 str\u00e1nky<\/strong>.<\/p>\n

> Tato sekce v\u00e1m umo\u017e\u0148uje spravovat v\u0161echny c\u00edlov\u00e9 str\u00e1nky vytvo\u0159en\u00e9 na platform\u011b.<\/p>\n<\/div>\n

\"\"<\/p>\n

\n

2. ### Vyberte \u0161ablonu<\/strong><\/p>\n

Vyberte \u0161ablonu c\u00edlov\u00e9 str\u00e1nky z dostupn\u00fdch mo\u017enost\u00ed.<\/p>\n

> \u0160ablony v\u00e1m pomohou rychle za\u010d\u00edt s osv\u011bd\u010denou strukturou.<\/p>\n<\/div>\n

\"\"<\/p>\n

\n

3. ### P\u0159izp\u016fsobte obsah c\u00edlov\u00e9 str\u00e1nky<\/strong><\/p>\n

Upravte prvky str\u00e1nky, jako jsou:<\/p>\n

    \n
  • \n

    Obr\u00e1zek na pozad\u00ed<\/p>\n<\/li>\n

  • \n

    Hlavn\u00ed nadpis<\/p>\n<\/li>\n

  • \n

    Textov\u00fd obsah<\/p>\n<\/li>\n

  • \n

    Obr\u00e1zky<\/p>\n<\/li>\n

  • \n

    Pole formul\u00e1\u0159e<\/p>\n<\/li>\n

  • \n

    Tla\u010d\u00edtka v\u00fdzvy k akci<\/p>\n<\/li>\n

  • \n

    P\u0159esm\u011brov\u00e1n\u00ed po odesl\u00e1n\u00ed formul\u00e1\u0159e<\/p>\n<\/li>\n<\/ul>\n

    > Jasn\u00e9 sd\u011blen\u00ed a siln\u00e1 v\u00fdzva k akci zlep\u0161uj\u00ed konverzn\u00ed pom\u011br.<\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    4. ### Editor obsahu<\/strong><\/p>\n

    Ka\u017ed\u00fd prvek lze upravit. N\u011bkter\u00e9 prvky lze skr\u00fdt nebo zobrazit.<\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    5. ### Editor formul\u00e1\u0159e<\/strong><\/p>\n

    M\u016f\u017eete upravit v\u0161echna pole formul\u00e1\u0159e, kliknut\u00edm na formul\u00e1\u0159 otev\u0159ete editor formul\u00e1\u0159e.<\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    6. Vypnout\/Zapnout pole formul\u00e1\u0159e pro telefonn\u00ed \u010d\u00edslo<\/strong><\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    7. Upravit tla\u010d\u00edtko CTA<\/strong><\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    8. ### D\u011bkujeme za zpr\u00e1vu<\/strong><\/p>\n

    P\u0159izp\u016fsobte potvrzuj\u00edc\u00ed zpr\u00e1vu a URL adresu pro p\u0159esm\u011brov\u00e1n\u00ed po odesl\u00e1n\u00ed formul\u00e1\u0159e<\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    9. ### Zpen\u011b\u017ete sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky<\/strong><\/p>\n

    Po odesl\u00e1n\u00ed formul\u00e1\u0159e p\u0159esm\u011brujte n\u00e1v\u0161t\u011bvn\u00edka na jinou URL adresu. Tuto mo\u017enost m\u016f\u017eete pou\u017e\u00edt k p\u0159esm\u011brov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na platebn\u00ed odkaz PayPal nebo Stripe a \u00fa\u010dtovat jim.<\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    10. Klikn\u011bte na “Ulo\u017eit” pro ulo\u017een\u00ed v\u0161ech \u00faprav<\/strong><\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    11. Klikn\u011bte na “N\u00e1hled” pro kontrolu str\u00e1nky<\/strong><\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    12. Otestujte svou c\u00edlovou str\u00e1nku<\/strong><\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    13. ### Publikujte c\u00edlovou str\u00e1nku<\/strong><\/p>\n

    Klikn\u011bte na Publikovat<\/strong> pro zve\u0159ejn\u011bn\u00ed c\u00edlov\u00e9 str\u00e1nky.<\/p>\n

    > Po publikov\u00e1n\u00ed lze c\u00edlovou str\u00e1nku sd\u00edlet a pou\u017e\u00edt ke sb\u011bru potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    14. Klikn\u011bte na “Upravit” pro otev\u0159en\u00ed editoru<\/strong><\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    15. Sekce sd\u00edlen\u00ed<\/strong><\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    16. ### Zkop\u00edrujte ve\u0159ejnou URL adresu<\/strong><\/p>\n

    Tuto URL adresu pou\u017eijte pro sd\u00edlen\u00ed str\u00e1nky na Google Ads, Facebooku, Instagramu, v e-mailov\u00e9m marketingu atd. … a za\u010dn\u011bte sb\u00edrat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/p>\n

    Z\u00edskan\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edci se zobraz\u00ed v tabulce Potenci\u00e1ln\u00ed z\u00e1kazn\u00edci.<\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    17. ### Sd\u00edlejte se sv\u00fdm t\u00fdmem<\/strong><\/p>\n

    M\u016f\u017eete poslat kopii t\u00e9to c\u00edlov\u00e9 str\u00e1nky vybran\u00fdm \u010dlen\u016fm t\u00fdmu. Obdr\u017e\u00ed kopii t\u00e9to c\u00edlov\u00e9 str\u00e1nky pro vlastn\u00ed pou\u017eit\u00ed.<\/p>\n

    Tato str\u00e1nka bude dostupn\u00e1 v sekci C\u00edlov\u00e9 str\u00e1nky<\/strong> > Sd\u00edlen\u00e9 \u0161ablony<\/strong>.
    \n\u010clenov\u00e9 va\u0161eho t\u00fdmu mohou upravovat vlastn\u00ed kopii a z\u00edsk\u00e1vat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky pomoc\u00ed sv\u00e9 c\u00edlov\u00e9 str\u00e1nky.<\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    18. ### Analytika<\/strong><\/p>\n

    Z\u00edskejte ve\u0161ker\u00e9 analytick\u00e9 \u00fadaje pro m\u011b\u0159en\u00ed v\u00fdkonu. Zobrazen\u00ed, konverze atd. …<\/p>\n<\/div>\n

    \"\"<\/p>\n

    \n

    Tip: ## Praktick\u00e9 tipy<\/p>\n

      \n
    • \n

      Dr\u017ete to jednoduch\u00e9:<\/strong> Zam\u011b\u0159te se na jedno jasn\u00e9 sd\u011blen\u00ed a jednu hlavn\u00ed v\u00fdzvu k akci.<\/p>\n<\/li>\n

    • \n

      Pou\u017e\u00edvejte nadpisy zalo\u017een\u00e9 na v\u00fdhod\u00e1ch:<\/strong> Jasn\u011b vysv\u011btlete, co n\u00e1v\u0161t\u011bvn\u00edk z\u00edsk\u00e1.<\/p>\n<\/li>\n

    • \n

      P\u0159ed sd\u00edlen\u00edm otestujte:<\/strong> Zobrazte si n\u00e1hled c\u00edlov\u00e9 str\u00e1nky, abyste se ujistili, \u017ee v\u0161e funguje spr\u00e1vn\u011b.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n

      \n

      Tip: ## Z\u00e1v\u011br<\/p>\n

      Vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch str\u00e1nek v UpMLM v\u00e1m umo\u017e\u0148uje generovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a efektivn\u011b podporovat va\u0161i n\u00e1borovou strategii. Dob\u0159e navr\u017een\u00e9 c\u00edlov\u00e9 str\u00e1nky pom\u00e1haj\u00ed p\u0159em\u011bnit n\u00e1v\u0161t\u011bvn\u00edky na kontakty a z\u00e1rove\u0148 udr\u017eovat spr\u00e1vu potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f organizovanou.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Jak vytvo\u0159\u00edm c\u00edlovou str\u00e1nku? ## \u00davod V tomto tutori\u00e1lu se nau\u010d\u00edte, jak vytvo\u0159it c\u00edlovou str\u00e1nku v UpMLM. Na konci tohoto pr\u016fvodce budete schopni navrhnout, nakonfigurovat a publikovat c\u00edlovou str\u00e1nku, kter\u00e1 v\u00e1m pom\u016f\u017ee efektivn\u011b z\u00edsk\u00e1vat a konvertovat nov\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. 1. ### Otev\u0159ete sekci C\u00edlov\u00e9 str\u00e1nky Z hlavn\u00edho naviga\u010dn\u00edho menu klikn\u011bte na C\u00edlov\u00e9 str\u00e1nky. > Tato…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"tessera_post_format_link":""},"tesserakbcats":[76],"tesserakbtags":[],"class_list":["post-612","tesserakb","type-tesserakb","status-publish","format-standard","hentry","tesserakbcats-landing-pages"],"acf":[],"yoast_head":"\nJak vytvo\u0159\u00edm vstupn\u00ed str\u00e1nku? - UpMLM N\u00e1pov\u011bda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/upmlm.com\/help_cs_cz\/knowledgebase\/how-do-i-create-a-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak vytvo\u0159\u00edm vstupn\u00ed str\u00e1nku? - UpMLM N\u00e1pov\u011bda\" \/>\n<meta property=\"og:description\" content=\"Jak vytvo\u0159\u00edm c\u00edlovou str\u00e1nku? ## \u00davod V tomto tutori\u00e1lu se nau\u010d\u00edte, jak vytvo\u0159it c\u00edlovou str\u00e1nku v UpMLM. 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