{"id":10718,"date":"2026-04-07T17:24:02","date_gmt":"2026-04-07T17:24:02","guid":{"rendered":"https:\/\/upmlm.com\/ar_sa\/?p=10718"},"modified":"2026-03-20T02:07:08","modified_gmt":"2026-03-20T02:07:08","slug":"%d8%aa%d8%ad%d9%88%d9%84-%d8%a7%d9%84%d8%b9%d9%82%d9%84%d9%8a%d8%a9-%d9%85%d9%86-%d9%85%d9%88%d8%b2%d8%b9-%d8%a7%d9%84%d9%89-%d9%82%d8%a7%d8%a6%d8%af-%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%b4%d8%a8%d9%83","status":"publish","type":"post","link":"https:\/\/upmlm.com\/ar_sa\/blog\/%d8%aa%d8%ad%d9%88%d9%84-%d8%a7%d9%84%d8%b9%d9%82%d9%84%d9%8a%d8%a9-%d9%85%d9%86-%d9%85%d9%88%d8%b2%d8%b9-%d8%a7%d9%84%d9%89-%d9%82%d8%a7%d8%a6%d8%af-%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%b4%d8%a8%d9%83\/","title":{"rendered":"\u062a\u062d\u0648\u0644 \u0627\u0644\u0639\u0642\u0644\u064a\u0629: \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0645\u0646 &#8220;\u0645\u0648\u0632\u0639&#8221; \u0625\u0644\u0649 &#8220;\u0642\u0627\u0626\u062f \u0641\u064a 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<strong>\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0628\u0643\u064a<\/strong> \u064a\u0639\u0646\u064a \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0644\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u0648\u0644\u0643\u0646 \u0644\u0644\u062a\u0645\u0643\u064a\u0646 \u0648\u0627\u0644\u062a\u0648\u0633\u0639.<\/p>\n<h3>\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0623\u062a\u0645\u062a\u0629: \u0645\u0633\u0627\u0639\u062f\u0643 \u0627\u0644\u0642\u064a\u0627\u062f\u064a<\/h3>\n<p>\u0646\u0638\u0627\u0645 \u0642\u0648\u064a \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 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target=\"_blank\">\u0625\u0646\u0634\u0627\u0624\u0647\u0627 \u0641\u064a UpMLM<\/a>) \u062a\u0636\u0645\u0646 \u0639\u062f\u0645 \u0636\u064a\u0627\u0639 \u0623\u064a \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644\u060c \u0645\u0645\u0627 \u064a\u062c\u0633\u062f \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u0644\u0642\u0627\u0626\u062f \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/p>\n<h3>\u0628\u0648\u0627\u0628\u0627\u062a \u0627\u0644\u062a\u062f\u0631\u064a\u0628: \u062c\u0627\u0645\u0639\u0629 \u0639\u0645\u0644\u0643<\/h3>\n<p>\u0645\u0639\u0631\u0641\u062a\u0643 \u0627\u0644\u062c\u0645\u0627\u0639\u064a\u0629 \u0647\u064a \u0623\u0635\u0648\u0644\u0643 \u0627\u0644\u0623\u0643\u062b\u0631 \u0642\u064a\u0645\u0629. \u0631\u0643\u0632\u0647\u0627. \u0623\u0646\u0634\u0626 \u0645\u0643\u062a\u0628\u0629 \u0645\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u0627\u062a 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\u0645\u0639\u062f\u0644\u0627\u062a \u0625\u0643\u0645\u0627\u0644\u061f \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0627\u0644\u0630\u064a \u064a\u062a\u0628\u0646\u0627\u0647 \u0645\u0641\u0643\u0631\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u062b\u0644 \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u064a\u0646 \u0641\u064a <a href=\"https:\/\/www.mckinsey.com\" target=\"_blank\">McKinsey &#038; Company<\/a>\u060c \u064a\u0633\u0645\u062d \u0644\u0643 \u0628\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0639\u0638\u0645 \u0627\u0644\u0646\u0645\u0648 \u0648\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0648\u0627\u0631\u062f.<\/p>\n<h2>\u0627\u0644\u062e\u0644\u0627\u0635\u0629: \u0625\u0631\u062b\u0643 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\u064a\u062f\u0641\u0639 \u0644\u0643 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u0623\u062f\u0645\u062c\u062a\u0647\u0627 \u0641\u064a \u0646\u0638\u0627\u0645 \u0648\u0641\u0631\u064a\u0642. \u0627\u0644\u0633\u0624\u0627\u0644 \u0644\u0645 \u064a\u0639\u062f *\u0647\u0644* \u064a\u0645\u0643\u0646\u0643 \u0625\u062c\u0631\u0627\u0621 \u0647\u0630\u0627 <strong>\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0642\u0627\u0626\u062f<\/strong>\u060c \u0648\u0644\u0643\u0646 *\u0645\u062a\u0649* \u0633\u062a\u0642\u0631\u0631 \u0623\u0646 \u0625\u0631\u062b\u0643 \u064a\u0633\u062a\u062d\u0642 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644.<\/p>\n<p><strong>\u0645\u0633\u062a\u0639\u062f \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 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